|
Starting or expanding a business is a challenge. One of the business obstacles to success is start-up capital. Many business owner and entrepreneurs don’t know how difficult the process can be.
Capital can be obtained in one of five ways:
1. Personal investment (savings etc.)
2. Angel investors (including friends and family)
3. Banks
4. Venture capitalists
5. Customers
Raising funds from each of these groups has its own set of challenges. You don’t have that kind of savings. Friends and family members don’t have large sums of money. Banks want large collateral. Venture Capitalists want proven entrepreneurs who can think and execute big plans. What about customers?
For small business owners, I strongly urge them to use a bootstrap model. It is always the least popular. It seems to be easier to risk someone else’s money. However, I started with $500 and grew a multi million dollar business. It was not easy, but the rewards once established were awesome. Here are some of the things I did to bootstrap.
1. Kept expenses to a minimum during prototype stage.
2. Did not draw a salary for a year. I saved enough funds to live without the salary
3. Sold customers quickly. This is critical. Make the prototype as cheaply and quickly as possible, the sell it. Sell, sell, sell
4. Don’t invest in mass production (all that goes with it) until you are certain that the product or service will sell. Validate with a handful of customers at first.
5. Use customers to help you with cash flow. Get payment terms moved forward.
6. Use the proceeds from the customers to invest in the business growth.
If you do these things, the case for investors becomes stronger. Customers show that the product or service can be sold. Frugal expenditures show good financial management. Re-Investing in the business shows commitment.
Before talking to bankers, angel investors and venture capitalists, do your homework. Understand what they are looking for. These investors are not looking for charity investments. They are looking for the best return for the least amount of risk. (Don’t all investors). You are asking them to invest in your business. Make a rational, not emotional case for investment.
If you would like to learn more about the capital process, pleaseStarting or expanding a business is a challenge. One of the business obstacles to success is start-up capital. Many business owner and entrepreneurs don’t know how difficult the process can be.
Capital can be obtained in one of five ways:
- Personal investment (savings etc.)
- Angel investors (including friends and family)
- Banks
- Venture capitalists
- Customers
|